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New Chief Marketing Officer Joins Atlantic Health System

February 2, 2022

Eric Steinberger brings extensive and diverse business background in brand building and defining consumer experiences

MORRISTOWN, NJ – February 2, 2022 – To help it find innovative ways to continue improving patient experiences and share the array of award-winning clinical services available throughout its network, Atlantic Health System is excited to introduce Eric Steinberger as Chief Marketing Officer.

Steinberger brings decades of leadership experience in the Finance, Media and Retail industries, along with a deep skill set for understanding the consumer behavior behind brand choice. As Chief Marketing Officer, he is focused on refining and implementing a comprehensive and modern strategic marketing plan. He will help Atlantic Health System connect with patients in new and easier ways, reduce barriers to access and amplify the system’s brand position as a provider of the highest quality care combined with the best experience for patients, families, and caregivers.

“Health care is in the middle of an incredibly challenging and transformative time, but with that comes new opportunities to redefine the ways patients, as consumers of health care, learn about and engage with care providers,” said Steinberger. “I am excited to join an Atlantic Health System team that keeps the patient at the center of every decision, and I look forward to developing new and lasting ways to connect with the communities we serve.”

Steinberger joins Atlantic Health System after 7 years with internationally known retailer Bed Bath & Beyond, where he served as Chief Marketing Officer. Along with overseeing the brand’s entire print and digital marketing, media, creative, content and public relations operations, he also led efforts to cater specific products, services and experiences to consumers based upon their unique stage in life (college, wedding and baby to name a few). Prior to Bed Bath & Beyond, Eric was a Senior Partner at Rosetta, a marketing strategy consulting firm and digital agency, where he held various roles, including managing client relationships, and leading the marketing strategy consulting practice for the organization. He has also held previous leadership positions at global brands AOL, Inc. and American Express, where he successfully managed the Platinum and Centurion card portfolios among other roles.

“Eric is a dynamic leader who can break through the noise to focus on what matters,” said Nikki Sumpter, Executive Vice President, Chief Administrative Officer, Atlantic Health System. “I look forward to working with him to increase awareness and engagement among current and prospective patients, referring physicians and other key stakeholders in our community.”

Learn more about the rest of the Atlantic Health System leadership team here.

About Atlantic Health System

Atlantic Health System is at the forefront of medicine, setting standards for quality health care in New Jersey, Pennsylvania and the New York metropolitan area. Powered by a workforce of more than 18,000 team members and 4,800 affiliated physicians dedicated to building healthier communities, Atlantic Health System serves more than half of the state of New Jersey including 11 counties and 4.9 million people. The not-for-profit system offers more than 400 sites of care, including seven hospitals: Morristown Medical Center in Morristown, NJ, Overlook Medical Center in Summit, NJ, Newton Medical Center in Newton NJ, Chilton Medical Center in Pompton Plains, NJ, Hackettstown Medical Center in Hackettstown, NJ, Goryeb Children’s Hospital in Morristown, NJ, and Atlantic Rehabilitation Institute in Madison, NJ.

Atlantic Medical Group, comprised of 1,000 physicians and advanced practice providers, represents one of the largest multi-specialty practices in New Jersey and joins Atlantic Accountable Care Organization and Optimus Healthcare Partners as part of Atlantic Alliance, a Clinically Integrated Network of more than 2,500 health care providers throughout northern and central NJ.

Atlantic Health System provides care for the full continuum of health care needs through 16 urgent care centers, Atlantic Visiting Nurse and Atlantic Anywhere Virtual Visits. Facilitating the connection between these services on both land and air is the transportation fleet of Atlantic Mobile Health.

Atlantic Health System leads the Healthcare Transformation Consortium, a partnership of six regional hospitals and health systems dedicated to improving access and affordability and is a founding member of the PIER Consortium – Partners in Innovation, Education, and Research – a streamlined clinical trial system that will expand access to groundbreaking research across five health systems in the region.

Atlantic Health System has a medical school affiliation with Thomas Jefferson University and is home to the regional campus of the Sidney Kimmel Medical College at Morristown and Overlook Medical Centers and is the official health care partner of the New York Jets.